When did your first start making clothes for children and why?
2003 when my first son was born and my friend, who has a kids clothes shop, complaint that there were so less nice brands for kids. I thought of trying to make some garments for her shop. Just for fun!
What is your philosophy?
For designing: simple, strong & well thought.
How do you manage the requirements of the parents and your own aesthetic ambition?
To keep that balance is the challenge.
Was it difficult for you to start? Did you have any help?
No and no.
What inspires you?
Fashion, art, design, architecture, kids etc.
Is it difficult to work with and for children?
No, it is beautiful and pure.
What creators do you admire?
Fashion: Martin Margiela, Isabel Marant, Bless.
What advice would you give for people who want to start?
Start with two or three persons, not alone.
What was the biggest challenge you ran into along the way?
Finding balance between a growing company and family etc.
Where do you see yourself in ten years?
As someone being creative, but perhaps it could be writing a book or making a movie.
What do you like to listen to while your work and how much influence does music have on your creations?
No influence, but it relaxes the mind and opens creative paths. I like contemporary vcomponist like Vask, but also the Electrical Orchestra, Anthony and the Johnsons etc.
What websites do you read every day?
None.
What’s your favourite time of day?
The morning.
When are you happiest?
When I am with my family and doing nice things with friends.
What’s your favourite season?
Summer.
How do you relax after a hard day?
Writing or a nice TV program.
What was your dream as a child?
After I visited an art academy I dreamed as a child of also making beautiful things!
Please describe what you see around you right now.
Boxes in our brand new office, because we just moved.
What’s on your desk?
Printer, laptop and papers. Nothing creative.