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[Web Creator] [LMSOFT]
                                                                                    jason ng
                                                                                    for cassius eyewear
Embodying a sense of nonconformity, and reviving a style and class of eyewear long forgotten by the major fashion houses, Cassius makes a unique departure from the proliferation of generic branded eyewear on the market. Founder and creative director Jason Ng references the look and attitude of the 1960’s and 70’s but for a new generation of modern consumer, filling a niche for the avid vintage collectors and eyewear connoisseurs who want individuality, classic styling and quality.Defined by the ideology that logos should be intentionally subtle and that the shape and design of the frames themselves should define the look and feel, Cassius explicitly evokes 20th century systems for scale of architectural proportion and the innovation commonly associated with Walter Gropius and the Bauhaus movement. Cassius applies the sharp clean lines, beautiful solid monochrome colours and classic silhouettes to a range that is individual and editorial, yet subtle and wearable.With all the frames handcrafted from European acetate and fitted with CR39 protected lenses with a rating of UV400, Cassius eyewear is not only of the highest quality but extensive in attention to detail and functionality.Cassius launched in the antipodean summer of 2008 at the international apparel shows in Las Vegas, and was received with overwhelming interest from exclusive stockists - and preceding it’s official release in to the eyewear market, Cassius has already generated inquiries from Acclaim, Antenna, Cleo, Condé Nast Traveller, Dazed & Confused, Sportswear International, The Cool Hunter, Wonderland, and caught the eye of celebrity stylists for Chris Brown, Fergie, Rihanna, The Black Eyed Peas and Will.i.am. Created for people who have their finger on the pulse and who appreciate simplicity, individuality and essentially quality, the range has been very favorably hyped by eyewear watchers and bloggers on the worldwide web, and is already tipped as the most desired item this season among fashion editors, fashionistas and those in the know – however, to ensure exclusivity, numbers are limited to 300 in each style.
metropolissimo
auckland