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[Web Creator] [LMSOFT]
                             carolina restrepo
                                   for  purocorazon 
                                                                                            















Purocorazón is a young brand that was born in Lima, Peru in December 2005. It was created by us:  Jean- Edouard Tromme: Belgian-Colombian and Carolina Restrepo: Colombian.  Husband and wife.  Lifelong companions.


Purocorazón was born with the idea of combining the tradition of artisanal skills with modern materials and the worlds of modern and traditional design. This idea was developed after meeting a group of female artisans that were part of a development project for domestic violence sponsored by the Belgian Cooperation Institute in Ayacucho, in the Peruvian Andes.

  
With the passage of time, our designs have been incorporated into bags and accessories for women with a youthful, exciting flair.  Now the process of production and creation has extended to involve women and men from different regions of Peru, while conserving the artisanal processes that bring an individual touch and personal care that come with exploring new techniques and discovering new places. 

 
Our wish is to bring your our happiness, our love of color, of form and of traditional art.  Our inspiration is the rich artisan tradition of Peru, even though the world and our travels in it are an endless fountain of stimulation and new ideas.  As such, our project is not limited by borders and there are no barriers posed by sex, skin color, religion or belief:  we believe in equality and a global vision and the unity of countries under universal ideals such as the will of people to make the world a better place and the need to listen to one's heart in order to find true direction in life.


We believe in intuitive intelligence and spontaneity; we believe in beauty in all its forms: its endless expression through people and places rich with culture and history.  We are amazed and enthralled by traditional techniques and design.

  
One of our most cherished values is trust: we believe in people and their will to do things honestly and passionately.  

 
We believe in creativity as a constant exercise and something that is endless in supply.  It is the essential foundation of life and colors our personal and professional decisions and processes.

 
In addition to being an extension of our love, Purocorazón is a way for us to show the world how to live and do with love, it is a chance to use our hearts as a lens through which to see the world, as a way to express our passion between people and the wonderful Earth upon which we live.  Purocorazón is a homage to life and its magic that is reflected by its people and its hearts that take form as objects full of stories and energy.


www.mipurocorazon.com