Rodrigo Alonso Schramm
Chilean graphic designer, has worked for many years in the advertising and design industry, developing solutions for important national and international brands such as Renault, Lucky Strike, Warner Bros, Sony, and many others. With a high inclination towards industrial design, he began his object creation, in which functionality, aesthetics, graphics, and the visual virtuosity are always present.
After living in England, Spain and Holland, he explored the idea of Company-Design as "inseparable friends", overturning his interest in using design focused on concrete and authentic proposals, developing and producing in Chile together with national industry. This idea causes the creation of Design Studio Müsuc during 2003: a laboratory to create objects that make you fall in love at first sight, that shout happiness, that sample our rabid current ness. Objects which are able to represent people or companies which are constantly seeking difference. Differentiation in a gift, cooperatively, when decorating or under a specific human or popular requirement, always with creative and extroverted solutions. Thus, each Rodrigo’s object is characterized by "shouting" amongst others, generating always a happy commentary, never being unnoticed.
All this, together with the search of our identity (or the lack of it), as people and contribution to our design, caused that by the end of the 2004 he definitively leaves the advertising world to fully dedicate to his project, that has taken him already to participate in fairs and workshops in Argentina (Puro Diseño fair), Holland (H2005, LADF fair of Latin American design), Italy (Alessi), Barcelona (project of modern jewelry shop) and Germany (IMM Cologn), Berlin (Designmai & DMY Designmai-youngsters) and ISPO BRAND NEW AWARDS 2007, Münich and to obtain prizes as:
-Best design 2005 in Santiago Design (Selk’Bag);
-Design talents IMM 2006 Cologne, Germany (Selk’Bag);
-BrandNew Award in ISPO 2007 Munich, Germany (Selk’Bag);
-Best Design in Passiontour 2007 Chile (Vitrac Collection);
-Best consumer product in ChileDiseño Award 2007 (Selk’Bag);
-Best Social Responsibility product in ChileDiseño Award 2007 (N+ew Light);
-First place In “La Crianza” Design Contest 2008 (Pintxos al Dedo).
In October 2007, he participates in the design biennial of Korea Gwangju Design Biennale 2007 (GDB 2007)/DESIGNFLUX as the only Latin American exhibitor, in The I Biennial Latin American of Design (BID), that will be celebrated in the Slaughterhouse of Madrid since November 24 until February 15, 2008 and in Chile, in the PassionTour design symposium next to Karim Rashid and other consecrated national and international designers. In addition, he currently teaches in two important chilean universities: Universidad del Desarrollo and Universidad Diego Portales.
His work have been published in different countries such as Germany, UK, Italy, China, Japan, Israel, The Netherlands, New Zealand, Australia, USA, France, and in important shows such as Pimp my Ride (MTV), Emmy Awards 2006, The Apprentice 2008 (UK, BBC) and The Bachelor 2008 (USA), magazines such as GQ Style, Playboy (Netherland edition), Egg from Japan, Elle, in the Denver Art Museum and over 153.000 web sites all over the world. (source: google.com)
